AI✳YOUR COMPANY’S
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GEORGIA / SERBIA / SPAIN / RUSSIA

PRODUCT THINKING. HUMAN DIRECTION. MACHINE SPEED.

We make AI
mean business.

We connect product, marketing and AI to improve how businesses operate — and what those operations cost.

Discuss your challenge
INPUT → INTELLIGENCE → IMPACTX 050 / Y 050
AI / SYSTEM IN MOTION
Move your cursor. Change the field.
PRODUCT. MARKETING. AI. CHANGE IN HOW BUSINESS WORKS.SCROLL TO CONNECT ↓
PRODUCTGROWTHAISYSTEMSEXPERIMENTS

01 / CAPABILITIES

We find the problem.
We build the right solution.

Different disciplines.
One working system.

02 / A WAY OF THINKING

From a mess
to a clear next step.

Choose a challenge. See how we approach change across a company.

Illustrative approach — not a client case or a promise of results.

AI / OPPORTUNITY MAP●

03 / RESULTS & PERSONAL PROJECTS

A result. Then the work behind it.

AI that changes
the numbers.

10×lower design costs

BUSINESS CASE / DESIGN OPERATIONS

A whole department’s work =
one person +
Claude / ChatGPT.

At one company, we redesigned the design workflow: one specialist using Claude by Anthropic took over work previously handled by the whole design department. Design costs fell tenfold.

BEFORE

A design department handled the workload.

CHANGE

One specialist working with Claude replaced the previous design-department workflow.

RESULT

Design costs reduced by a factor of ten.

PERSONAL PRODUCTS / FROM IDEA TO EXPERIENCE

PERSONAL PLANNING / PRODUCT DESIGN

Idealuri

A personal planning app connecting daily focus, life directions and reflection. A product designed around the way people actually live.

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EVENT DISCOVERY / PRODUCT DESIGN

HappyMap

Events, places and a personal plan. Turning scattered information into a way to explore a city.

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Idealuri and HappyMap are our own products. The design cost result above comes from work inside a company.

04 / HOW WE BUILD CHANGE

Changing how
business
works.

Product mind.
Entrepreneurial instinct.
AI in the toolkit.

AI is part of our daily practice. We connect what the tools can do with product judgement, business priorities and the discipline to check the outcome.

01

Product & marketing

Experience in B2B SaaS and fintech. A foundation in understanding customers, product decisions and growth.

02

Marketing tracking & profit

Marketing tracking experience with around 10 companies, with meaningful results in approximately 6. In one project, we helped grow profit to 2–3 times its previous level in 5 months. A business’s readiness to change is an important factor in the outcome.

03

Practical AI

We work with AI intensively: building products, testing workflows and learning where the tools deliver value. That depth of practice matters more than a list of prompts.

05 / THE BUSINESS CASE COMES FIRST

AI will change
your numbers.

Revenue. Margin. Cost per operation. We identify where AI can create financial value, agree what to measure and compare the result with the starting point.

Tell us about the process and the numbers behind it. The conversation starts here, on this page.

LET’S FIND THE ECONOMIC VALUE

Where could AI
change the numbers?

Describe the challenge. If you have figures — costs, volumes or a target — include them. We’ll reply by email.

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